Goal
Humble Pie Pizza needed a fresh visual identity and logo representing who Humble Pie is today.
Expertise
Logo
Branding
Visual Identity System
Social Media Marketing
Merchandise
Branding
Visual Identity System
Social Media Marketing
Merchandise
Company Overview
Humble Pie has been a pillar of Long Creek, South Carolina since 2004, serving locals, tourists, whitewater enthusiets, and nature lovers alike. They offer homemade, Chattooga River–inspired pizzas, along with wings, sandwiches, and drinks. Outside the shop, you’ll often find live music, kids playing on the playground, and lively conversation.
Brand Stratagy
Humble Pie needed a visual identity that balanced professionalism with warmth, resonated with the diverse range of customers who visit the shop, and maintained cohesion with its umbrella brand, Life in Long Creek.
Drawing inspiration from the Life in Long Creek mark, the Humble Pie Pizza icon weaves in elements of the surrounding landscape - mountains, sun, and river - connecting the brand to its location. The typeface mirrors the icon’s line weight while echoing the twisting
motion of dough.
motion of dough.
