Goal
Life in Long Creek needed a poster, merchandise, and social media posts for their Annual Oktoberfest.
Expertise
Branding
Visual Identity
Poster Design
Social Media Marketing
Merchandise Design
Visual Identity
Poster Design
Social Media Marketing
Merchandise Design
Event Overview
Oktoberfest is a family-friendly fall celebration in Long Creek, South Carolina, hosted by Life in Long Creek—a company that puts community first. The event brings people together to enjoy local vendors, live music, delicious food and drinks, and plenty of fun for kids, including a bounce house.
Marketing Stratagy
I focused on a visual direction aimed at families, kids, and the local community, capturing the playful yet calming essence of the fall season. Inspired by block printing, I created designs that reflect fun, vibrant, and youthful energy, while incorporating a modern twist for a unique look, using a monochromatic color palette.
